Bertone Piccini has actively selected and continues to select clients that reinforce its brand and strengths, clients that understand that the professionals at Bertone Piccini are more than just lawyers, but trusted advisors.
In order to differentiate itself and the services that it provides, a law firm must understand its market position in comparison to its competitors. In doing so, we focused on the following questions:
- What are our competitors’ strengths and weaknesses?
- What is the top advantage we offer over our competitors?
- What market gap have our competitors overlooked?
- Why do prospects and repeat clients continue to choose our Firm?
- How do we differentiate our services from the competition?
What distinguishes Bertone Piccini from its competition is the level of effective and efficient practicality in its legal solutions and approaches towards problems.
Most law firm business development efforts tend to be on an individual attorney or practice group basis. At Bertone Piccini, business and client development is a notion well understood and aptly served everyday as we take a holistic and systematic approach in selecting the clients that we wish to serve in industries where our knowledge is great, and clients whose needs fit with the current and future strategic direction of our Firm. Our Firm gains a clearer focus by identifying with whom to work rather than by highlighting with whom not to work. Our approach is towards building relationships and helping our clients to achieve their business goals, not simply working for the next big case.
