Value is a notion misunderstood, misapplied or simply ignored by other firms.
Bertone Piccini is set apart from other law firms not by a “discounted rate” but by the services that our Firm’s lawyers and legal professionals provide. Most lawyers fail to realize that clients are happiest when they are engaged not just in the Firm’s activities but in defining the parameters of their relationships with the firm and the services it provides to them. This is why the lawyers at our Firm have been successful at retaining its largely corporate clientele, and this is what helps to define our Firm and set it apart from competitors.
The goal in law firm marketing is to attract business, but our Firm is distinguished from its competition in the way that it attracts business by accomplishing our client’s objectives through the use of “Co-creation.” Co-creation is about the value of the experience to the client, not just the value of the service from our Firm. Competitive advantage for our Firm results from developing high-quality interactions that allow clients to co-create their experience with our firm in a way that is tailored to the specific needs or business of that client for that particular need. In other words, the range of services that our Firm offers is just a starting point from which the client experiences will be created—the kind of experiences that are key to client satisfaction and long-term loyalty.
Our strategy is separate and apart from the industry norm, which is why our Firm operates in an effective, efficient and competitive nature. By setting the expectations upfront, and describing generally what will be done and when it will happen, and by ultimately delivering timely and effective results, our Firm is strategically positioned as an industry leader.
Our lawyers have an immense understanding of results-driven legal projects, legal analysis and solutions based on client needs-assessments, and about the value of such projects and long-term risk avoidance strategies. Co-creating solutions based on our client’s critical and most important business needs helps to cement our Firm’s client relationships and ensures that the scope and quantity of representation continues to grow in the future.
Our Firm creates value for its clients in the following ways:
- Value must be set in advance by assessing needs, developing a plan, and setting value of such services. People and companies alike value how money is spent, and by setting fees in a manner linked with value at the beginning of a client relationship or new project, ours clients respect the time utilized for such services, respect the people providing such services, and place a value on it based on the value set forth early on in this relationship.
- Clients and lawyers both understand that value, pay and hourly rates are typically equal to experience and positioning. Our Firm provides excellent lawyers, legal professionals and legal services to our clients, and in doing so, our Firm “sets the bar” for the receipt of our fees and costs expended during the rendering of legal services.
- Our lawyers’ and legal professionals’ time is limited; thus, our expertise, experiences and on-going level of services should and will dictate our costs for services rendered on behalf of clients.
- Discounted rate fee structures, while plentiful in the legal industry in today’s economic times, apply and are comparable only to firms that provide “commodity” legal services. Our Firm is not a commodity-service based law firm; all of the services that our Firm provides are tailored to specific client needs and are delivered with a level of practicality that is unique to the legal industry and with a level of understanding of a client’s business needs, business sector and industry that justify a regular billing rate.
